Beam of light: The Gift Card Project in Madison

Yankee Institute is proud to present “Beam of Light” — A dedicated place to lift spirits by illuminating the many acts of quiet heroism, generosity, individual initiative and kindness that are happening every day across Connecticut during the coronavirus crisis.  

To share your “Beam of Light” story, please email Jordanne at

Amy Stefanowski, from Madison, wanted a way to support local business through these challenging times so she went online buying gift cards.  She then, turned to Facebook Live, and encouraged her friends to do the same.  This idea quickly snowballed into The Gift Card Project  

The Gift Card Project is run by 4 women in Madison and Guilford.  As many local businesses switch to online or delivery-only, they want to show them support during this tough time by purchasing gift cards. The gift cards may be just the boost they need to stay afloat through this tough stretch. 

As well as Small Businesses, many in the community are also facing layoffs and financial insecurity. The gift cards can be just the lift they need to aid their family. 

In addition, there are countless individuals working extremely hard to combat this epidemic, both Medical Care and Bio-Med workers. The gift cards may be just the thank you they need to keep up their efforts to serve the rest of us so bravely. 

Visit for information on how to donate. 

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